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Significance of Trademark Search

  • jasonsteve
    • 2 posts
    April 1, 2021 8:14 AM EDT

    Suppose you put a lot of effort, time and money into your business and even get its logo trademarked but you didn't carry out a prior trademark search so now what will happen? You will have to change your mark in order to save yourself from unintentional infringement. Check your comprehensive trademark search report to see which mark matches yours and what you should avoid to come up with a unique mark that doesn't exist. This mark will appear on each of your marketing campaigns. Changing it with another mark will cause confusion among your audience. Hence a thorough trademark search is crucial. What do you think? 

  • PrinceLo
    • 4 posts
    April 4, 2021 4:19 AM EDT
    Jason,
    In such a vast world we live in today. It's unfortunate that even in the subculture we find ourselves scavenging around for names, only to find that some garage in Michigan acquired the name before us. One would have to generate enough revenue to become a 'recognized entity' and then be rightfully bestowed the trademark. It does sound like a battle of twisted tongues, but we aren't part of the elite. Are we?