Suppose you put a lot of effort, time and money into your business and even get its logo trademarked but you didn't carry out a prior trademark search so now what will happen? You will have to change your mark in order to save yourself from unintentional infringement. Check your comprehensive trademark search report to see which mark matches yours and what you should avoid to come up with a unique mark that doesn't exist. This mark will appear on each of your marketing campaigns. Changing it with another mark will cause confusion among your audience. Hence a thorough trademark search is crucial. What do you think?